For the majority of the last 6 years Facebook has been a sole portion of my life with online marketing. It's been one of the best methods of networking with minimal to no amount of funds to do so. There was no better place like the original Facebook days when business owners could post and users whom liked our page see what we're posting about. Yup those were the days that have long left us now fighting Facebook for our customer's engagement.
Did you know the average user on Facebook is now 35 or older. Why? Because it was the time when the now 35 year old users were younger and FB was fresh in their lives. As many of us grew up and had our own kids this trend is slowly fading transitioning towards other social media platforms. Again the question so why? Let me tell you why. Remember those days when you never wanted to be like your parents? Well this is still the circumstance with Facebook. Kids just don't want to do what their parents do. I have a 14, 12, and 10 year old actively on social media. They are where I learn what's new and trending.
Facebook estimates in the next 7 years they (FB) will lose 80% of their users to other social media platforms like Twitter, Instagram, Vine, Snap Chat and others. Technology is advancing so quickly and these younger age tech nerds (if they like it or not) are migrating to what is better, newer, and not what their parents use. Not to mention we went form two social platforms of Myspace and Facebook to dozens of them. The best bet would be to see what social media platform is dominating in your local area.